|American State Bank Liberty Auto Loan
The Liberty Auto Loan is a unique loan product that
allows customers to send in a coupon and skip a payment once each year.
ASB was having difficulty competing with the other lenders such as GMAC and Ford Motor
Credit who often use rate reductions as a marketing tool.
To increase auto loans without getting into a rate war.
TPCG created the Liberty Auto Loan using a "Skip-A-Payment" character:
television, newspaper and radio were all used with the "Skip" graphic.
Many new customers preferred the convenience of being able to skip a payment to saving
interest. American State's share of the automotive loan market has steadily increased. An
even greater by-product has been the customer satisfaction with American State Bank.
Bankers also saw it as a needed increase in their loan portfolio.
| HOME | OUR GANG | KIDS WE PLAY WITH | COOKIES & ICE CREAM |